How Pokémon Go has transformed the brand – GamesIndustry.biz

How Pokémon Go has transformed the brand – GamesIndustry.biz

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GamesIndustry.biz
How Pokémon Go has transformed the brand
GamesIndustry.biz
Currently, 750m have downloaded Pokémon Go, with well over $1bn generated in revenue (as of February). The game's huge first few months have faded significantly since then, as we would have expected, but the impact on the brand overall cannot be …
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