The phenomenon of Pokemon GO and the lessons for marketers – MuMbrella

The phenomenon of Pokemon GO and the lessons for marketers – MuMbrella

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MuMbrella
The phenomenon of Pokemon GO and the lessons for marketers
MuMbrella
Last week, augmented reality game Pokemon GO was launched into Australia and the United States. By the weekend, people were meeting in large groups to play Pokemon GO, most notably in Sydney with over four thousand people expressing interest in an …

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